![]() ![]() The data is collected through semi-structured interviews with 20 international game startups that were participating in a business accelerator – founded by a platform-owner – in Finland. It uses the qualitative classic Grounded Theory Methodology for both analyzing and theory building. This dissertation explains how early-stage mobile game startups operate in order to succeed. For example, game developers must cope with the heterogeneity of users' expectations, users' reluctance to wait for a game to be fixed in the case of problems, and the mainstream freemium monetization model which makes revenue-making more complex. Finally, the contextual factors related to the type of an app may create additional difficulties. Thirdly, the startups are compelled to operate within the app store structures under the market-making rules of the platform owner. ![]() Secondly, the popularity of the platforms has resulted in fierce competition among apps, hence difficulty in bringing an app to the attention of users. Firstly, the startup nature of the businesses implies a scarcity of financial resources and a dearth of business experience in developing and selling apps. However, they face several challenges on the way to creating a business. Many developers, in the form of startups, have joined these platforms with economic motivations. Mobile platforms offer an opportunity for creating and distributing apps through app stores. ![]()
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